I have worked with many stakeholders in sustainable food & hospitality, as well as with a variety of individuals and entrepreneurs in technology, media, and the arts.
Since November 8th 2016 I've become even more motivated to devote time and energy to supporting civil and civic society in America. I encourage all New Yorkers to join Civic Hall, a one-of-a-kind collaboration center for the world’s civic innovators, a community space where social entrepreneurs, change-makers, government employees, hackers, academics, journalists, and artists share knowledge, build tools, and solve problems together. Membership includes what's now my ESSENTIAL MORNING READ, Civicist 1st Post by the CH team, including journalist & Personal Democracy Media founder Micah Sifry.
SOME CLIENT Engagements
Pippin Foods - A year-round farmers market experience available at your neighborhood grocery store. Pippin helps stores stock the freshest produce from local and regional farmers, then ensures shoppers always know how, when and where that produce was grown with their mobile app and in-store tablet display. [pre-launch brand and social strategy; social media and audience engagement]
Women's Review of Books - Since 1983 the Women's Review of Books has provided a forum for serious, informed discussion of new writing by and about women. Women’s Review of Books provides a unique perspective on today’s literary landscape and features essays and in-depth reviews of new books by and about women. Women's Review of Books is published by the Wellesley Centers for Women at Wellesley College, in collaboration with Old City Publishing in Philadelphia, PA. [social media and audience engagement strategy]
Victory Garden NYC - Goat milk gelato, made with fresh, local, healthy ingredients. Available online & in stores: http://victorygardennyc.com/Gelato/ [social media strategy, tune-up and transition messaging from retail shop to wholesale distribution]
Phoenicia Diner - A popular local food eatery in the Catskills, great food and great press to match, check it out on NY Route 28 [business and market development, brand-building and audience engagement]
Sea to Table - Sustainable seafood, direct from fishermen to chefs & campuses around the U.S. [development and prototype for direct-to-consumer business, brand building, social media, audience growth, community management]. Home cooks: find Sea to Table inside Plated, Marley Spoon, and other meal kit delivery services.
Rule Breaker Snacks (fka Pure Genius Provisions) - "Finally, a good-for-you treat that actually tastes good." Rule Breaker Snacks in Brooklyn, NY makes amazing brownies and blondies that are gluten-free, vegan, nut-free, soy-free and soon-to-be certified non-GMO and kosher. Plus, they pack 3 grams of protein and 3 grams of fiber in less than 200 calories. [pre-launch brand and social strategy; social media and audience engagement]
Lost Ruby Farm - mild, creamy fresh farmstead chevre and aged goat cheeses plus eggs and pork in Litchfield County, CT
Brooklyn Farmacy & Soda Fountain - Fresh, friendly, local - a contemporary soda fountain housed in a restored 1920s apothecary store; audience development and engagement prior to and surrounding the publication of their book "The Soda Fountain" (Ten Speed Press), Dec 2013-May 2014
Cleaver Co. and The Green Table - Located inside Chelsea Market, NYC's pre-eminent sustainable event planner and organic eatery [expedited website relaunch and strategic presence on social media]
Also: Happy Valley Meat Co., the Bristol Bay Regional Seafood Development Association (aka the sockeye salmon fishery), Chef John McCarthy at The Crimson Sparrow (Hudson, NY), Mama O's Premium Kimchi, Chef Peter Hoffman's Back Forty West, Catherine May Saillard, more.
Booster, cheerleader, fan, mentor: Journy, Ginjan Brothers Organic Ginger Juice, Wandering Bear Coffee Co, Peck's Food, Sohha Savory Yogurt, Beth's Farm Kitchen, Jimmy's No 43, Borough Mushrooms, Saucy By Nature, Brooklyn Bouillon, and many more food entrepreneurs...
Plus: Ad hoc digital & social media strategy for creative and tech outfits such as Kinetic (worker safety wearables via R/GA Accelerator), Danese/Corey Gallery (Chelsea, NY), Found My Animal (handmade accessories for rescue animals and their humans), Jennings & Rohn Antiques, O'Donnell Eastman Design, Brooklyn Chamber Music Society, others.
My philosophy is that the more meaningful connections we make, the stronger our alternative systems will be and the more impact we'll have pushing back against Big Food, Big Ag, Big Oil & Gas, and most of all, fighting Big (Dark) Money.
food+tech Meetup - We believe tech can do much to address the challenges in our food system. Several of us (three women in food & tech) co-founded this Meetup in 2010, it is going strong seven years later, 4500 members and counting
Slow Food NYC - The largest U.S. chapter of Slow Food, working for a good, clean and fair food system for all New Yorkers [I co-chair communications, work on development and events]
Chefs for the Marcellus - Food & beverage professionals including Mario Batali, Bill Telepan, Mary Cleaver, Peter Hoffman, and more joined the campaign to fight fracking and fracked gas infrastructure and support renewable energy initiatives in New York State, 2011-2014
TEDxManhattan "Changing the Way We Eat" - March 7, 2015 [early volunteer, now supporter and attendee since 2012]
COACHING & MENTORING
Food + Enterprise | Spring 2016 in Brooklyn | Expert exchange speed social media coach
WestTech Ventures Project Flying Elephant Incubator Program | January 2016 in Berlin | Mentor to several media, tech, and food startups in the cohort
Techstars Metro Accelerator with R/GA | August 2015 - January 2016 in Berlin | Mentor in the Techstars METRO Accelerator Program supporting digital transformation in restaurants, hotels and catering companies. Eleven international startup teams are in Berlin for three months. Demo day was Thursday, January 28, 2016.
Samuel Adams "Brewing the American Dream" Speed Coaching Nov 2014
"Food + Enterprise" Food Book Fair & Slow Money NYC Feb 2015, April 2014, May 2013
A Better World By Design - Informal advisor to this annual student-run Brown/RISD conference held each September in Providence, 2010-2015
Other PROJECTS And Affiliations
In August 2016 I took on the Twitter account for Wise Women for Clinton in support of Hillary Clinton's 2016 campaign. In the summer of 2014 I accepted my first assignment as digital campaign director (for a mayoral candidate in Winchester Conn.). I was part of the 2012 Organizing for America (OFA) Twitter team, and the 2008 MoveOn.org Tech Support team. And I am an early community and now network member of the newly-formed Civic Hall 2015, as well as a longtime member of the New York Tech Meetup.